{"id":3642,"date":"2019-06-01T08:00:12","date_gmt":"2019-06-01T07:00:12","guid":{"rendered":"https:\/\/www.petscanner.com\/?p=3642"},"modified":"2019-06-03T12:46:08","modified_gmt":"2019-06-03T11:46:08","slug":"how-it-works-and-improvements","status":"publish","type":"post","link":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/","title":{"rendered":"Microchipping our pets: how it works and what can be improved"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<p><span style=\"color: #383838;\">It\u2019s National Microchipping Month\u2026 and what better time to talk about our time at the microchip Trade Association meeting we attended last month! Read on to find out what we talked about during the meeting, the latest news on microchipping and what we can all do to protect our pets and improve the system\u2026<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Microchipping &#8211; a quick overview&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Microchipping has been a legal requirement ever since it was introduced on 6 April 2016 &#8211; they provide the best way of reuniting with our pets if they ever go missing, as they are the most reliable method of identification. The microchip itself holds a unique 15-digit number and when scanned, it can be displayed. This number can be searched using a microchip lookup tool which then shows which database that chip is registered to. The owner will have their details registered to that database so they can be contacted to reunite with their pet\u2026 but only if their details are kept up to date!<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;It\u2019s been 3 years since the compulsory Microchipping of Dogs Regulations came into force and last month, the Microchip Trade Association (MTA) held a meeting to talk about how the current microchipping legislation is working and what can be improved upon.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Barry Webb from Battersea Dogs &amp; Cats Home<br \/>\n&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;First up to talk was Barry Webb from Battersea Dogs &amp; Cats Home. Barry talked about the stats from a survey regarding the status of stray dogs, undertaken by Battersea themselves, involving 50 local authorities from 2016 to 2018.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;The first survey in 2016 found that shockingly, only 20% of microchipped dogs had accurate contact details recorded on their registered database, meaning that these dogs could easily be reunited. This also demonstrated that many owners are not aware of the benefits of microchipping their dog and keeping their database contact details up to date.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;In 2017, they found that there was a slight improvement, but still only 31% of chipped dogs had accurate details recorded on the microchipping database.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;The survey in 2018 found that there was no improvement, with just 29% of stray dogs being microchipped with up-to-date details, showing that there is a desperate need for something to be done about microchip awareness and keeping details up to date.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Battersea found that keepers not updating their contact details account for a third of all inaccuracies on databases.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Responses to these findings included:<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check-square-o\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><span style=\"color: #383838;\">Potential free microchipping from welfare sector<\/span><\/li>\n<li><span style=\"color: #383838;\">Vets should offer to register and update details<\/span><\/li>\n<li><span style=\"color: #383838;\">Vets should offer to register and update details<\/span><\/li>\n<li><span style=\"color: #383838;\">DEFRA should promote good practice<\/span><\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;3649&#8243; alignment=&#8221;center&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Peter Scott Veterinary Surgeon<br \/>\n&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Peter Scott talked about quality and placement \u2013 he highlighted the need for a quality microchip to be inserted in the correct place by the rightly qualified person. He also talked about scanning for a microchip thoroughly, as he\u2019d previously found 4 chips in a rescue dog as people had not checked for the chip properly!<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Debbie Matthews from Vets Get Scanning<br \/>\n&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Debbie highlighted the shocking crime of pet theft \u2013 where the number of dogs stolen increased from 6.8% in 2016-2017. Current figures show that there are 5 reported dog thefts every day in the UK, however, these figures are inaccurate as only one crime is accounted for each theft no matter if multiple dogs were stolen! Debbie and many others are campaigning to amend animal welfare law to make pet theft a specific offence.&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text]<span style=\"color: #383838;\">You can sign the Pet Theft Reform <a href=\"https:\/\/petition.parliament.uk\/petitions\/244530\">here<\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Mark Callis from London Borough of Wandsworth<br \/>\n&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Mark underlined the problems with microchipping and how they could be resolved.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Issues raised included:<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check-square-o\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><span style=\"color: #383838;\">Some implanters not keeping records<\/span><\/li>\n<li><span style=\"color: #383838;\">Non-DEFRA approved databases<\/span><\/li>\n<li><span style=\"color: #383838;\">Dogs imported from foreign databases not re-registering with UK compliant databases<\/span><\/li>\n<\/ul>\n <\/div>[vc_custom_heading text=&#8221;Mark suggested a country-wide approach to enforce the law of microchipping and updating details.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Jacqui &amp; Madison from Cats Protection<br \/>\n&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Among the 11.1 million cats in the UK, 32% are not chipped. As well as this, cat theft has gone up by a whopping 114%. Microchipping can help significantly improve these numbers and help reunite lost, stolen or injured cats back to their families.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Jacquie and Madison also highlighted that 25% of councils are not scanning cats on the roadside in Scotland and Wales, which is damaging and heart-breaking for the families that spend time trying to find their lost cats.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Even more surprisingly, in 2018, 62% of cats taken to cats protection UK adoption centres were not microchipped an almost 20% were strays \u2013 many of these cats do not get reunited to with their families due to not being microchipped.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Here\u2019s their suggestions on how to get more cats chipped:<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check-square-o\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><span style=\"color: #383838;\">Education and awareness of microchipping<\/span><\/li>\n<li><span style=\"color: #383838;\">Regional snip and chip schemes from Cats Protection<\/span><\/li>\n<li><span style=\"color: #383838;\">Review of microchipping laws and regulations<\/span><\/li>\n<\/ul>\n <\/div>[vc_custom_heading text=&#8221;Compulsory microchipping in cats already exists in France, Belgium and parts of Australia\u2026 so let\u2019s make it the law in the UK!<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;3651&#8243; alignment=&#8221;center&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Daniella from British Veterinary Association<br \/>\n&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Daniella also talked about the challenges faced with lost and stolen pets and the need to scan and cross check other databases.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Challenges include:<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check-square-o\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><span style=\"color: #383838;\">Foreign microchips not being re-registered with UK compliant databases<\/span><\/li>\n<li><span style=\"color: #383838;\">Owner records not being kept up to date (contact details held on their pet&#8217;s registered database)<\/span><\/li>\n<li><span style=\"color: #383838;\">Lack of enforcement of non-DEFRA approved databases<\/span><\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Phil and Debbie from DEFRA<br \/>\n&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Phil and Debbie had great news regarding equine microchipping \u2013 from October 2020 all horses, ponies and donkeys must be identified by a microchip. A central equine database will hold all details for horses, ponies and donkeys in the UK.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;They also raised some issues about the current microchipping regulations:<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check-square-o\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><span style=\"color: #383838;\">Concern over non-compliant databases (databases that are not listed on GOV.UK<\/span><\/li>\n<li><span style=\"color: #383838;\">Cost of updating chip records (some databases charge pet owners to update their details)<\/span><\/li>\n<li><span style=\"color: #383838;\">Why not make microchipping of cats compulsory?<\/span><\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;3650&#8243; alignment=&#8221;center&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Overall conclusions<br \/>\n&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;A common theme from all speakers at the MTA meeting was that owners are not updating their contact details on their pet\u2019s microchip database records\u2026 but why is this?<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;The main reasons for owners not updating their details is that either they are not aware they need to, or that they are deterred from doing so as most databases charge a fee of around \u00a315.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;What can we all do going forward?<br \/>\n&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;It\u2019s clear that there needs to be more awareness of microchipping and the benefits it can have for our pets.<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Our aim as a DEFRA-approved database ourselves is to make it easier to protect our pets and reunite them if they ever stray. We\u2019ve taken the first steps to really make an improvement to the current microchipping system and databases by providing:<br \/>\n&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check-square-o\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><span style=\"color: #383838;\">The lowest cost DEFRA-approved pet registration (\u00a32.99) \u2013 you can also update your contact details for free at any time, increasing the chances of reuniting with your pet if they ever go missing. <\/span><\/li>\n<li><span style=\"color: #383838;\">The world\u2019s lowest cost microchip scanner (\u00a39.99) \u2013 now anyone can scan and identify pets, whether you\u2019re a pet owner, vet, dog walker or anyone that wants to help.<\/span><\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Are your chip details up to date?<br \/>\n&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:left|color:%230e70a5|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;Microchipping your dog and keeping your details up to date is now a legal requirement for all dog owners in the UK. If you\u2019d like to update your contact details on your pet\u2019s microchip record, you can do so free of charge on our UK government approved database. &#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%23383838|line_height:1.7&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fpetition.parliament.uk%2Fpetitions%2F244530|title:here|target:%20_blank|&#8221;][vc_column_text]<span style=\"color: #383838;\">Please visit the <a href=\"https:\/\/www.petscanner.com\/index.php\/my-account\/\">PetScanner website<\/a> to update your details or register your pet.<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text]<span style=\"color: #383838;\">To find us listed as a DEFRA-approved pet database, visit <a href=\"https:\/\/www.gov.uk\/get-your-dog-microchipped\">GOV.UK here<\/a>.<\/span><br \/>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text]<span style=\"color: #383838;\">If you have any questions you would like to ask us, please contact us <a href=\"https:\/\/www.petscanner.com\/index.php\/faqs\/#contactform\">here<\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;More Interesting Posts&#8221; font_container=&#8221;tag:h2|font_size:25|text_align:center|color:%230e70a5&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][recent_posts style=&#8221;default&#8221; category=&#8221;all&#8221; columns=&#8221;4&#8243; order=&#8221;DESC&#8221; orderby=&#8221;date&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text] It\u2019s National Microchipping Month\u2026 and what better time to talk&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3642","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pet-care"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PetScanner - Microchipping our pets: how it works and what can be improved<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PetScanner - Microchipping our pets: how it works and what can be improved\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text] It\u2019s National Microchipping Month\u2026 and what better time to talk...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/\" \/>\n<meta property=\"og:site_name\" content=\"PetScanner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PetScanner\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-01T07:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-03T11:46:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/petscanner.com\/wp-content\/uploads\/2019\/06\/Microchip-Image-edited.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Penny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pet_scanner\" \/>\n<meta name=\"twitter:site\" content=\"@pet_scanner\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Penny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/\"},\"author\":{\"name\":\"Penny\",\"@id\":\"https:\\\/\\\/petscanner.com\\\/#\\\/schema\\\/person\\\/a042b71bf89ccba3db94df880fb4f337\"},\"headline\":\"Microchipping our pets: how it works and what can be improved\",\"datePublished\":\"2019-06-01T07:00:12+00:00\",\"dateModified\":\"2019-06-03T11:46:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/\"},\"wordCount\":3833,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/petscanner.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/petscanner.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Microchip-Image-edited.png\",\"articleSection\":[\"Pet Care\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/\",\"url\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/\",\"name\":\"PetScanner - Microchipping our pets: how it works and what can be improved\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/petscanner.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/petscanner.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Microchip-Image-edited.png\",\"datePublished\":\"2019-06-01T07:00:12+00:00\",\"dateModified\":\"2019-06-03T11:46:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/#primaryimage\",\"url\":\"https:\\\/\\\/petscanner.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Microchip-Image-edited.png\",\"contentUrl\":\"https:\\\/\\\/petscanner.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Microchip-Image-edited.png\",\"width\":800,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/2019\\\/06\\\/01\\\/how-it-works-and-improvements\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/petscanner.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microchipping our pets: how it works and what can be improved\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/petscanner.com\\\/#website\",\"url\":\"https:\\\/\\\/petscanner.com\\\/\",\"name\":\"PetScanner\",\"description\":\"The next generation of pet database and security\",\"publisher\":{\"@id\":\"https:\\\/\\\/petscanner.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/petscanner.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/petscanner.com\\\/#organization\",\"name\":\"PetScanner\",\"url\":\"https:\\\/\\\/petscanner.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/petscanner.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/petscanner.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/Final-logo-no-background-e1532945667171.png\",\"contentUrl\":\"https:\\\/\\\/petscanner.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/Final-logo-no-background-e1532945667171.png\",\"width\":400,\"height\":71,\"caption\":\"PetScanner\"},\"image\":{\"@id\":\"https:\\\/\\\/petscanner.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/PetScanner\\\/\",\"https:\\\/\\\/x.com\\\/pet_scanner\",\"https:\\\/\\\/www.instagram.com\\\/petscanner\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/petscanner\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCtQEaXq6xZQftYmM0cVtn_A\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/petscanner.com\\\/#\\\/schema\\\/person\\\/a042b71bf89ccba3db94df880fb4f337\",\"name\":\"Penny\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ed0401274dde5526e4837689da58e949d82e67ba1507b40e2d109f7f63b020d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ed0401274dde5526e4837689da58e949d82e67ba1507b40e2d109f7f63b020d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ed0401274dde5526e4837689da58e949d82e67ba1507b40e2d109f7f63b020d?s=96&d=mm&r=g\",\"caption\":\"Penny\"},\"url\":\"https:\\\/\\\/petscanner.com\\\/index.php\\\/author\\\/penny\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PetScanner - Microchipping our pets: how it works and what can be improved","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/","og_locale":"en_GB","og_type":"article","og_title":"PetScanner - Microchipping our pets: how it works and what can be improved","og_description":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text] It\u2019s National Microchipping Month\u2026 and what better time to talk...","og_url":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/","og_site_name":"PetScanner","article_publisher":"https:\/\/www.facebook.com\/PetScanner\/","article_published_time":"2019-06-01T07:00:12+00:00","article_modified_time":"2019-06-03T11:46:08+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/petscanner.com\/wp-content\/uploads\/2019\/06\/Microchip-Image-edited.png","type":"image\/png"}],"author":"Penny","twitter_card":"summary_large_image","twitter_creator":"@pet_scanner","twitter_site":"@pet_scanner","twitter_misc":{"Written by":"Penny","Estimated reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/#article","isPartOf":{"@id":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/"},"author":{"name":"Penny","@id":"https:\/\/petscanner.com\/#\/schema\/person\/a042b71bf89ccba3db94df880fb4f337"},"headline":"Microchipping our pets: how it works and what can be improved","datePublished":"2019-06-01T07:00:12+00:00","dateModified":"2019-06-03T11:46:08+00:00","mainEntityOfPage":{"@id":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/"},"wordCount":3833,"commentCount":0,"publisher":{"@id":"https:\/\/petscanner.com\/#organization"},"image":{"@id":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/#primaryimage"},"thumbnailUrl":"https:\/\/petscanner.com\/wp-content\/uploads\/2019\/06\/Microchip-Image-edited.png","articleSection":["Pet Care"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/","url":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/","name":"PetScanner - Microchipping our pets: how it works and what can be improved","isPartOf":{"@id":"https:\/\/petscanner.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/#primaryimage"},"image":{"@id":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/#primaryimage"},"thumbnailUrl":"https:\/\/petscanner.com\/wp-content\/uploads\/2019\/06\/Microchip-Image-edited.png","datePublished":"2019-06-01T07:00:12+00:00","dateModified":"2019-06-03T11:46:08+00:00","breadcrumb":{"@id":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/#primaryimage","url":"https:\/\/petscanner.com\/wp-content\/uploads\/2019\/06\/Microchip-Image-edited.png","contentUrl":"https:\/\/petscanner.com\/wp-content\/uploads\/2019\/06\/Microchip-Image-edited.png","width":800,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/petscanner.com\/index.php\/2019\/06\/01\/how-it-works-and-improvements\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/petscanner.com\/"},{"@type":"ListItem","position":2,"name":"Microchipping our pets: how it works and what can be improved"}]},{"@type":"WebSite","@id":"https:\/\/petscanner.com\/#website","url":"https:\/\/petscanner.com\/","name":"PetScanner","description":"The next generation of pet database and security","publisher":{"@id":"https:\/\/petscanner.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/petscanner.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/petscanner.com\/#organization","name":"PetScanner","url":"https:\/\/petscanner.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/petscanner.com\/#\/schema\/logo\/image\/","url":"https:\/\/petscanner.com\/wp-content\/uploads\/2018\/04\/Final-logo-no-background-e1532945667171.png","contentUrl":"https:\/\/petscanner.com\/wp-content\/uploads\/2018\/04\/Final-logo-no-background-e1532945667171.png","width":400,"height":71,"caption":"PetScanner"},"image":{"@id":"https:\/\/petscanner.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PetScanner\/","https:\/\/x.com\/pet_scanner","https:\/\/www.instagram.com\/petscanner\/","https:\/\/www.linkedin.com\/company\/petscanner","https:\/\/www.youtube.com\/channel\/UCtQEaXq6xZQftYmM0cVtn_A"]},{"@type":"Person","@id":"https:\/\/petscanner.com\/#\/schema\/person\/a042b71bf89ccba3db94df880fb4f337","name":"Penny","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/3ed0401274dde5526e4837689da58e949d82e67ba1507b40e2d109f7f63b020d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ed0401274dde5526e4837689da58e949d82e67ba1507b40e2d109f7f63b020d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ed0401274dde5526e4837689da58e949d82e67ba1507b40e2d109f7f63b020d?s=96&d=mm&r=g","caption":"Penny"},"url":"https:\/\/petscanner.com\/index.php\/author\/penny\/"}]}},"_links":{"self":[{"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/posts\/3642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/comments?post=3642"}],"version-history":[{"count":5,"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/posts\/3642\/revisions"}],"predecessor-version":[{"id":3644,"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/posts\/3642\/revisions\/3644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/media\/3653"}],"wp:attachment":[{"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/media?parent=3642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/categories?post=3642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petscanner.com\/index.php\/wp-json\/wp\/v2\/tags?post=3642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}